ROYU Electrical, the premier electrical brand under Firefly Electric and Lighting Corporation (FELCO), has officially partnered with MAPUA University, the premier engineering school in the Philippines, proudly powering the MAPUA Men’s Basketball Team and Women’s Volleyball Team in the upcoming NCAA Philippines and other tournaments.
ROYU and MAPUA University officially seal strategic partnership for MAPUA’s Men’s Basketball and Women’s Volleyball Athletics Program. In photo are (from left): ROYU Electrical Category Manager Eva Dy, FELCO Marketing Director Erik Riola, MAPUA University and President and CEO Dr. Dodjie S. Maestrecampo, and Athletics Director Melchor Divina.
Formalized through an official contract signing in Manila, this collaboration unites ROYU Electrical’s core standard of dependable innovation with MAPUA University’s legacy of engineering excellence.
Throughout the upcoming sports seasons, the partnership will integrate ROYU Electrical into campus life and career pathways through interactive student activations, digital content collaborations, official collegiate merchandising, and priority recruitment at university career fairs. This multi-platform presence ensures student-athletes and engineering undergraduates gain direct exposure to dependable industry tools while preparing for professional practice.
ROYU and MAPUA University officially seal strategic partnership for MAPUA’s Men’s Basketball and Women’s Volleyball Athletics Program.
The ceremonial signing brought together institutional leadership from both sides to commemorate the shared milestone. Representing FELCO were FELCO’s Marketing Director Erik Riola and ROYU Electrical Category Manager Eva Dy. Representing MAPUA University were President and CEO Dr. Dodjie S. Maestrecampo, Executive Vice President and Chief Operating Officer Raul Victor B. Tan, and Athletics Director Melchor Divina, together with MAPUA’s head coaches and team captains.
“This partnership is not just about putting a logo on a jersey. At its heart, it is about people, performance, and the pursuit of excellence. That is something ROYU and MAPUA University understand very well,” said Erik Riola, Marketing Director of Firefly Electric and Lighting Corporation. “Being a partner of choice also means going beyond selling products. It means being present in the communities we serve, supporting institutions that shape the future, and investing in Filipinos who can make a difference.”
“We’re very excited about what’s happening to the team and to the community, and we thank ROYU for inspiring all of them through this kind of support,” said Dr. Dodjie Maestrecampo, President and CEO of MAPUA University. “ We’re very much willing to expand this partnership and explore opportunities for collaboration in the future.”
For the past 24 years, ROYU Electrical has continuously expanded its portfolio across the Philippine market, introducing switches and outlets in 2002, breakers in 2004, building wires in 2013, enclosures in 2017, and pipes in 2024.
Connect with ROYU Electrical by visiting fireflyelectric.com or felcostore.ph, or by following @royuelectrical on Facebook, Instagram, TikTok, and YouTube.