Calling all fans of Sonic the Hedgehog, Persona and other Sega and Atlus properties—here’s an event that you don’t want to miss!
These Japanese video game developers have teamed up for the Sega Atlus Fest—a special festival where Filipino fans can come together to celebrate some of their favorite games! Entrance to the SEGA ATLUS Fest is 100% free so visitors can roam around the venue, try out game demos, take photos, and shop for official merch featuring their favorite characters!
Photos from SM North EDSA
Fans can take home plenty of goodies including photocards, shirts, plushies, keychains, and many more. They are also free to dress up as their favorite game characters, as there are lots of photo opportunities to enjoy. Feel free to strike a pose with the statues of Sonic, Shadow, or Jack Frost, the Persona 30th Anniversary wall, the Angry Birds character standees and wall, and Hatsune Miku: Colorful Stage character standees! A huge screen also awaits for you to take pictures whenever your favorite games or characters appear.
Sonic and Red Character Meet and Greet Events | Images from SM North EDSA
A special Sonic and Red meet-and-greet will also take place on September 5, 6, 12, and 13, giving visitors the chance to see their beloved characters up close and snap some memorable photos with them.
The Sega Atlus Fest 2026 brings together fans of different gaming experiences! From the easy and casual world of Angry Birds, to the fun energetic rhythm game of Hatsune Miku: Colorful Stage, and even the exciting racing action of Sonic and the story-driven world of Person. It’s a fun opportunity for longtime fans to celebrate the games they love while meeting fellow fans and friends along the way.
Catch the Sega Atlus Fest until September 13 at The Block Atrium, SM North EDSA, Quezon City and enjoy this supersized celebration of gaming and fandom!